
As a restaurant consultant, author, and speaker, "Beaux" Scrooge has had his finger on the hospitality pulse for over 20 years. After writing about small business success, developing support tools, creating fixthemenu.com, and building web-based workshops for Mom & Pop restaurants, Scrooge created The310Edge, a 3-part Masterclass in building magnetic, highly engaging promotional tools for business professionals, solopreneurs, and small businesses.
The goal of The310Edge is to make you and your business unforgettable to prospects and the cornerstone is the business card, what Scrooge calls "your 3.5"x2" Superbowl commercial." The310Edge also shows how to reframe offerings to gain separation from the competition, as well as discovering and marketing their "And" factor, the truly unique contribution they make to their clients and customers.
Scrooge consults with both individuals and groups. For a sampling of his unique approach to small business success, listen to the audio clips below.
Does your current business card answer the million-dollar question? If you're not absolutely certain, then you're probably leaving a lot of prospects and a pile of money on the table.
You told me your occupation. Great. And then you hand me a business card that says what you already said? That's a big HUGE missed opportunity.
A casual conversation reveals a very important aspect of consumer shopping behavior. Check it out.
This is a snippet from Mr. Scrooge's presentation, Building a Superbowl Ad Business Card, presented to a select group of accomplished business owners and seasoned professionals in May 2025.
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